The ‘S’ in S7 stands for our core values: Sustainability, Sports and Space. It reflects our commitment to building a responsible future, embracing the energy and spirit of sports, and pushing boundaries through exploration and innovation. These pillars guide everything we do and shape our identity.

The ‘7’ in S7 stands for our pillars: Culture & Experience, Sports Facility, S7 Play, Active, Edu, Production and Lifestyle-Shaping everything we create.

Who We Are

S7 Group was founded in Dubai, by people who’ve witnessed the city rise and who are committed to its future. Guided by the legacy of Sheikh Zayed bin Sultan Al Nahyan, and aligned with the vision of his Highness Sheikh Mohamed bin Zayed Al Nahyan and His Highness Sheikh Mohammed bin Rashid Al Maktoum, we work to bring the UAE’s ambitions to life.

At our core Sustainability, Sports, and Space — the three pillars that define the “S” in S7. The 7 reflects the elements that drive our purpose and growth

We bring together governments, corporates, and communities, delivering projects that contribute to the nation’s future.

Mission

To work alongside governments and corporates, creating spaces, programs, and experiences that align with the UAE’s national vision and contribute to its future.

vision

To support Dubai and the UAE’s growth, working in step with the leadership of His Highness Sheikh Mohamed bin Zayed Al Nahyan and His Highness Sheikh Mohammed bin Rashid Al Maktoum,delivering real impact across sustainability, sports, and community engagement.